Marketing Executive · Revenue Builder · Bilingual Latina Leader
Katherine Torres-Pummill
General Manager, Recurrent Military & Defense
A marketing leader and revenue builder who leads with humanity.
The Work
What she runs, what she rebuilt, and what she knows about marketing.
Her role
General Manager, Recurrent Military & Defense
With Recurrent since 2022 and General Manager since 2025, Katherine leads the Emmy-winning media group that connects brands with military, veteran, and military spouse audiences. She owns business strategy, revenue, brand partnerships, and audience growth across five brands.
Task & Purpose
Journalism and storytelling for the military and veteran community.
The War Zone
Defense and military technology coverage.
We Are The Mighty
Military stories and culture.
Military Influencer Conference
Where creators, entrepreneurs, and military families connect and build.
MilSpouseFest
Events built for military spouses and families.
Marketing expertise
Building brands audiences actually trust
Brand strategy
Positioning brands so the right audience understands them quickly and remembers them.
Experiential marketing
Live events and experiences that turn an audience into a community.
Sponsorships & partnerships
Programs with leading national brands that earn attention instead of buying it.
Creator partnerships
Connecting brands with the creators their audiences already follow and trust.
Integrated campaigns
Branded content, video, editorial, PR, and events working as one campaign.
Revenue building
New revenue lines and sponsorship growth built on long-term partner relationships.
The turnaround
Eight weeks. Not eight quarters. Eight weeks.
When Katherine came back, the company had eight weeks of runway left. By Q3 it was profitable.
She and founder Curtez Riggs rebuilt the conference as a two-person team. The vision is his. She shaped the brand, found the market, and sold it.
“There's a lot of my blood, sweat, and tears in that brand, and just to see it come alive in the way that it has is absolutely amazing.”On the Military Influencer Conference
How She Leads
Where her leadership comes from, what she believes, and who she is off the clock.
Where it comes from
Leading in a world that wasn't built for you
Katherine grew up a bilingual, first-generation Latina in Elmhurst, Queens, and built her career in industries that weren't designed with someone like her in mind. Long before she had a title, she was the person speaking up for whoever in the room wasn't being heard.
“I wanted to give a voice to those who have none.”Katherine Torres-Pummill
Representation at the top
Seeing someone like you in the room changes what you believe is possible. She shows up, speaks up, and brings others with her, including on the Latino First panel “Leading Where You Were Not Expected” at MIC 2026.
Room at the table
She mentors women and emerging professionals, and helps them see opportunities beyond the paths they first pictured.
A bigger microphone
She champions initiatives that elevate underrepresented voices and recognize people making a real difference in their communities.
Leading with humanity
Take the big word. Make it small and true.
Katherine takes big leadership ideas and shrinks them down to something you can actually do on a Tuesday.
“The human comes before the brand, the human comes before the revenue.”She builds revenue by investing in the people who generate it.
“I see leadership as mentorship. I'm only as good as my team.”She moves people into new roles when she sees a skill set they aren't using yet.
“Impact means making one thing better.”It doesn't have to mean reaching 18 million people or changing a law.
“Nobody's the smartest person in the room. We all have different gifts.”Everyone brings something different, and she builds teams around that.
Off the clock
The person behind the title
Up close in South Africa
I never believe that I know everything. I'm a forever learner.
Nobody has it all figured out. Not her, not the people she leads, not anyone in the room. That's the point.
On still figuring it out
Mom to Jude, military spouse
Raising her son is where she found the words for how she leads.
With the team at the Mighty 25
“I'm only as good as my team.”
Press & media
In the news
The Competitive Edge of Hiring Military Spouses
On the workforce opportunity employers miss when they overlook military spouses.
Read the article ↗Why Brands Keep Coming Back to Military Audiences
Her column on why brands outside defense keep investing in military audiences, and what repeat spending says about those partnerships.
Read the column ↗Recurrent Turns Military Spouse Influence Into a Business for Brands
How military spouses influence purchases, and how creators, publishers, and advertisers work together.
Read the interview ↗Military Influencer Conference Draws Thousands of Veterans to Tampa
On the hiring fair, the VA claims clinic, and why the conference came to Tampa.
Read the report ↗Military Influencer Conference Returns to Atlanta
A live segment with comedian and Air Force veteran Donnell Rawlings on the event and its social impact.
Watch the segment ↗My 9/11 Story: Remember the Time We All Stood Together
Her first-person account of watching the first tower fall from Queens, and helping produce IDs for the mayor's office.
Read the essay ↗Podcasts
- Tango TangoListen ↗Leading the Military Media Ecosystem · Jul 2026 · Growing up in Queens and running five brands
- MILMO ShowListen ↗How to Build Partnerships That Grow Your Career or Business · Jun 2026
- Passing the TorchListen ↗Authentic Voices in Military Media · Jan 2026 · Military spouses, leadership, and 9/11
Speaking & moderating
Bring Katherine to your stage
- Signature keynote
Leading in a World That Wasn't Built for You
What a first-generation Latina learned about building a career and a team, and how to hold the door for the next woman.
- Keynote · Panel
Beyond the Ad
Brand strategy, experiential marketing, and partnerships audiences actually trust.
- Keynote
Eight Weeks of Runway
Turning a company around by putting people first.
- Panel · Fireside
Women Lifting Women
Mentorship as a daily leadership practice.
Recent stages
- Military Influencer Conference, TampaLatino First panelist, “Leading Where You Were Not Expected,” with Ramón “CZ” Colón-López, Brig. Gen. (Ret.) Hector E. Pagan, CNN’s Omar Jimenez, and Edward Valdez
- SOF Week 2026Tampa, Florida
- MIC Unplugged San DiegoFeatured speaker, co-host
- Military Influencer Conference, AtlantaCo-host
- MIC Unplugged DCCo-host
- Digital Content NextFeatured speaker
- Advertising Week New YorkModerator
- Advertising Week New YorkPanelist with Al Roker
Verified on the Military Influencer & Creator Index
Identity, military connection, professional role, and public channels confirmed. View her profile ↗
Work with Katherine
Let's make one thing better.
For speaking, moderating, podcast, media, and brand partnership requests, in English or Spanish.